And sadly, today in traditional agencies there are still creative teams whose first priority is getting a gong at the next creative award show. By contrast, at The Virtual Ad Agency creative is never about us. It’s not about boasting, always about boosting.
We go further than simply developing ads that grab attention. We demand relevance. We demand simplicity. People’s lives are busy and they shouldn’t have to work hard to figure out what our clients are selling. Our concepts must drive them to become fans and loyal patrons of our clients’ businesses. Our creative solutions are focused on our client’s R.O.I.. Creative celebrations should always be directly linked to a client’s success.
We don’t have an army of staff that you have to pay for. Instead we have a big pool of senior creative specialists to draw from, each with different skills, experiences, and ideas to bring to the table. Our job is to match the right specialist people with the right ideas to the clients who need them. So, our clients never go stale using the same people for their ideas.
Big egos? You just don’t have the room. And nor do we.
Understanding the territory. Knowing the enemy. Advertising is a battlefield, and victory depends on taking control of the media battle-space. Taken a look at it lately? It’s noisy, aggressive and it can be confusing, too, but our people are veterans with many a successful campaign to their credit.
Nothing stands still – successful advertising means hitting moving targets, and hitting them more accurately than the competition. That’s why at The Virtual Ad Agency we don’t have ‘an approach.’ A fixed approach is too passive, and too standardised to reliably hit moving targets.
The market place we work in demands that we achieve results quickly. Every day we don’t solve a problem is a day of missed retail opportunity. With flexibility, experience and quick thinking specialists on our side, we don’t approach – we invade!
So why use The Virtual Ad Agency? There are some pretty compelling reasons, and many of them centre around what we’re not, what we don’t do and what we don’t have.