Traditional advertising agencies are usually too expensive for small businesses who have a direct-response focus. The result is that these business owners often take on marketing duties themselves, coordinating, planning…and neglecting the business itself.
Meanwhile, bigger businesses making use of traditional agencies often feel that they’re paying a lot for a set-and-forget service where campaigns are created and launched at great expense, but ROI is almost impossible to calculate, cost-per-lead is a mystery and post-analysis is a case of ‘too little, too late.’
Businesses deserve better.
Long before COVID and working from home, the Virtual Ad Agency had adopted our current model with no big office overheads. We run a small core team and draw on the best creative and media specialists as we need, so overheads are low. That often makes us an ideal fit for small to medium businesses focused on direct response marketing.
Meanwhile our ‘Advertising, Connected’ philosophy benefits businesses of every size. We take the time to thoroughly understand your goals. We tailor a creative and media approach to suit. Then we optimise performance constantly, monitoring enquiries, conversations and conversions, adjusting media, improving cost per enquiry.
If you get the feeling you’re paying too much and getting too little, we’re ready to show you a better way.
If your present agency isn’t familiar with your business and focused on accountability, we can help. If you’re flying blind with your conversions, don’t have phone call monitoring and can’t see constant improvement in your cost per enquiry, it’s time to get your advertising connected, so let’s talk today.
Working with a traditional agency, you can easily wind up paying for more than you use. Full-time, in-house teams and office overheads all have to be covered by somebody, after all.
Lack of flexibility is another concern. Can that static, in-house creative team really be right for every business?
The Virtual Ad Agency gets to know your needs first, then sources the teams that are best suited to the task at hand. No waste, no hidden costs, just the right team for the job, so work is delivered efficiently and with complete transparency.
No two clients are alike. No two marketing tasks are alike. And the marketing landscape itself is one of constant change. So the best advertising agency you can partner with is one with the flexibility to fit any project at all as your business evolves and grows. If this makes sense to you, why not get in touch now?