AUD 13.22 billion went into digital advertising in Australia in 2023, while traditional advertising reached AUD 6.35 billion, and digital captured 67.6% of total ad spend according to the Australian comparison published by Gotcha Mobi. That single shift changes how any marketing director should think about media planning. But it doesn't end the conversation about […]
So, what exactly is a cross-channel marketing campaign? Put simply, it’s a strategy where you create a single, unified customer experience across all the different places they interact with you. Instead of just using a bunch of channels, this approach makes sure every touchpoint—from a social media ad to a follow-up email—works together. It’s about […]
So, what on earth is omnichannel marketing, anyway? Put simply, it's a way of creating a single, seamless customer experience across every single place a customer might interact with your business, whether that's online or in the real world. Every touchpoint—from seeing your ad on social media to walking into your physical store—should feel like […]
Think of an integrated marketing communications strategy as the art and science of getting all your marketing messages to sing from the same song sheet. Instead of your social media, ads, and PR teams all doing their own thing, this approach pulls them together to tell one clear, consistent, and compelling brand story. What Is […]
