“VAA clients work with just one account service person. And because we take care of everything in house, there’s no calling around to third party suppliers, no communications breakdowns. Our account service people also make a point of becoming familiar faces at client businesses.”
“Aligned with no single method but connected with all of them, VAA strategy starts with thorough research, then applies the methods and media that work best, keeping the customer firmly in the centre of it all.”
“Your brand is what your customers think it is. Creating and evolving a brand involves discussion, deep research and planning that considers the market, competition and opportunities. Then VAA’s connected approach looks at every point at which a brand can be encountered, and creates the continuity that ensures authenticity and trust.”
“VAA planning is connected, every element and media referencing the other for maximum efficiency and effectiveness. Big picture planning like this uncovers the sort of opportunities that could easily be missed if several separate niche providers were used.”
“Because we handle all campaign planning, produce all creative, handle strategy, purchase and plan all media, we’re able to manage and monitor every facet. Our Full Funnel approach means that we’re constantly aware of how every part of each campaign is working.”
“It’s about so much more than just the market! VAA researches the market, the competition and the target customer, as well as media and digital trends. We see stringent research as a mandatory step towards responsible marketing investment for maximum effectiveness.”
“As these once unassailable media fragment and evolve in the face of streaming and digital services, how we plan, purchase and create for these platforms is changing. VAA continues to use TV and radio, applying lateral thinking to leverage maximum effectiveness as consumer attitudes and allegiances change.”
“VAA sets out to make design that is distinctive, different…but always the same. How’s that? Our own Designers create incredible looks for every facet of our client’s marketing, then apply our connected approach to ensure visual continuity, everywhere. Because we do it all, there’s no chance of the design disconnections that can occur when using separate contractors.”
“What fits, what works? Video, photos, copy, or a combination of elements? Content is an ever-changing challenge that we relish at VAA. Because we create it all, campaign continuity across all media is a given. And because we constantly monitor performance in real time, our content can be adjusted and optimized mid-campaign to help deliver the best possible outcomes.”
“VAA has a great track record of building and optimizing websites. Some we’ve created from scratch. Others we have completely rebuilt to perform best for changing businesses and challenging markets. Websites should be attractive, intuitive, functional and simple to work with. Most importantly, they should be created to help connect clients with more opportunities to sell.”
“VAA draws on decades of creative experience to produce original concepts that work. We make use of our own specialist people and dedicated teams, and because we manage the process from concept to completion, timelines are tightly adhered to.”
“VAA couldn’t legitimately claim to offer Full Funnel Plus capability without the ability to plan and purchase media. VAA is a fully accredited media purchasing agency. Our expertise, connections and buying power add yet another level of efficiency and effectiveness to the complete marketing service we offer.”
“For promoting, monitoring, learning and refining, VAA works with a host of digital tools. Smart use of digital helps us put your brand, products and services in front of customers at the perfect moment. It also gives us the information we need to take advantage of client preferences and behaviour.”
“Social media should be about creating communities of followers who are one click away from connecting directly to interact with your business. Success begins in knowing your customer, how to find them and motivate them.”
“The VAA ‘Full Funnel Plus’ method means that we monitor every data point and medium We provide regular reports with meaningful metrics, and recommendations for performance enhancement wherever opportunities are identified.”
“The VAA ‘Full Funnel Plus’ method means that we monitor every data point and medium We provide regular reports with meaningful metrics, and recommendations for performance enhancement.”
