What it demonstrates is commitment, enthusiasm and a real love of an industry that’s constantly changing and involving. When John, Kym, Paula started out, the internet didn’t exist, let alone email. Through constant industry change, our core people and associates have adapted, evolved and grown, creating hundreds of industry connections and launching thousands of ads and campaigns along the way.
John is a career marketing man who’s been behind dozens of success stories in conventional agencies and media. He founded VAA in the middle of the global Financial Crisis in 2009, and shortly thereafter was winning Telstra Small Business Awards and enjoying stellar business growth.
John walks the walk with his Full Funnel approach, a familiar face to the clients he works with, who in turn show a level of loyalty that’s not often seen in what’s considered a volatile industry.
Starting out as a creative writer in radio, Kym made the jump to advertising agencies before striking out on his own.
As a writer and Creative Director he has crafted concepts and scripting for virtually every type of business, from fine wine to finance. Kym has also led creative teams for two State and three Federal Elections.
Paula has invested a lifetime in media and loves nothing more than gaining insights into campaign performance through analysis and interpretation of quality data. VAA places great importance on understanding the per-dollar performance of every marketing activity, and Paula’s skills and focus make her perfect for the task.
Paula and her Campaign Performance Analysis team helps VAA and its clients understand and optimise SEM, SEO, phone enquiries every point of customer interaction.
Matt is an experienced chairman, CEO, consultant, facilitator and coach. As a key associate and Strategy Facilitator Consultant he offers perspective, pragmatism and insight based on decades of work leading and mentoring Australia’s big names in health, banking and funds management.
Matt is committed to working with businesses towards greater brand equity, improved focus, rapid progress and strategic clarity. For businesses needing direction and a clear vision, he offers mentoring and guidance in planning as well as navigation of complexity, disruption and ambiguity.
Versatile and multi-talented, Karl never lets media limit his ideas, drawing on skills in art, design, video, musical composition and editing to achieve his creative goals.
Golda is our Google Ads and Microsoft Ads expert, taking care of campaign planning, optimisation and digital performance outcomes. Golda lives, breathes and loves data and trends, and she loves nto get the very best out of her digital campaigns.
A model of multi-tasking capability, Emma is our traffic warden who delivers administrative support to our client, creative, media and production managers and helps to keep everything on track and to deadline.
With 15 years’ industry experience, Andrea has worked on a wealth of projects, from packaging to re-tooling the look of major magazines to designing websites from scratch … and one or two press ads along the way.
Bruce is a print veteran and a solution provider for VAA in this area. Bruce’s experience and vast knowledge ensures excellence of finish and precise colour matching every time.
There’s nothing Rudi doesn’t know about Facebook marketing. Rudi is VAA’s man in charge of Facebook audience research, campaign strategy and ongoing performance.
Will’s role with VAA is optimising the searchability of our client’s websites, constantly monitoring, adjusting and reporting on performance.
Capable, skilled and efficient, Asif has over a decade of experience in web development and is the man behind the functionality of most of the websites that VAA is responsible for.
