VAA’s ‘Full Funnel’ method simply works. It’s a proven performer, delivering better results at the bottom of the funnel without the need to pour more money into the top. It puts the customer at the centre of the process and monitors every step, from pre-purchase to post purchase.
For many clients across hundreds of campaigns, VAA has delivered big results proven by meaningful metrics. We’ve included a handful of examples below.
If your marketing isn’t working, maybe our full funnel approach is for you too?
A modest South Australian family manufacturing business employing 20 staff. Low trust and low risk appetite for advertising investment. High ambition for growth.
Tailored lead capture and multi-channel marketing strategy delivered
Accountable marketing & lead generation system leading to confidence
SA's fastest growing curtains & blinds manufacturer
Now employing 100+ staff and an SA household brand name
A mid-sized custom builder with in-house marketing and advertising services. High cost per conversion and a plan to axe digital marketing.
New branding and brand message, reconstructed website, multi-faceted digital attack
Digital marketing now the #2 source of enquiry next to show homes
Cost per conversion reduced by 60%
Digital Marketing spend has increased by 200%
A boutique broker of high-end investment quality pink diamonds with a large appetite for national growth. But poor quality enquiry and very high cost per sale was spoiling their ambition.
New Full Funnel Plus go-to-market strategy
A fresh new creative approach producing higher engagement and prospect quality
Highly trackable, data driven lead capturing system
Large improvement in quality & quantity of leads. National expansion underway.
National manufacturer of industrial cleaning equipment. High cost per enquiry; low customer value; internal marketing services.
New digital strategy based on data driven analytics, call tracking & website redesign
Enquiry value up by 150%
Cost per conversion down by 60%
Digital marketing now #2 source of enquiry next to national dealer network