Case Studies

Country Blinds

The challenge:

A family curtain manufacturer employing 20 staff. A need to understand the origin of enquiries and increase accountability of the marketing investment.

VAA solutions and results:

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Tailored lead capture and multi-channel marketing mix delivered

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SA’s fastest growing curtains manufacturer

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Accountable marketing and lead generation system leading to confidence to invest

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Now employing 90 staff

Format Homes

The challenge:

A mid-sized builder using a conventional ad agency. Cost conversions were high and the brand was planning to axe digital marketing

VAA Solutions and Results

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New brand message, reconstructed website, multi-faceted SEM attack

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Digital Marketing the #2 source of enquiry

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Cost per conversion down frm $246 to <$90

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Digital Marketing spend increased 200%


The challenge:

A national manufacturer of industrial cleaning equipment.
Using a mainstream media company to manage digital marketing. High cost per lead, low value of customer enquiry and a plan to cut digital marketing

VAA Solutions and Results

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Four-faceted digital marketing strategy implemented. Website redesign. GoogleAds rebuild. SEO optimisation. Inbound enquiry tracking

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Enquiry value up by 150%

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Cost per conversion down from $200+ to <$85

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Digital marketing now #2 source of enquiry