Case Studies

Country Blinds

The challenge:

A family curtain manufacturer employing 20 staff. A need to understand the origin of enquiries and increase accountability of the marketing investment.

VAA solutions and results:

measure icon

Tailored lead capture and multi-channel marketing mix delivered

rocket icon

SA’s fastest growing curtains manufacturer

money icon

Accountable marketing and lead generation system leading to confidence to invest

people icon

Now employing 90 staff

Format Homes

The challenge:

A mid-sized builder using a conventional ad agency. Cost conversions were high and the brand was planning to axe digital marketing

VAA Solutions and Results

monitor icon

New brand message, reconstructed website, multi-faceted SEM attack

digital marketing

Digital Marketing the #2 source of enquiry

dollar icon

Cost per conversion down frm $246 to <$90

money icon

Digital Marketing spend increased 200%

Jetwave

The challenge:

A national manufacturer of industrial cleaning equipment.
Using a mainstream media company to manage digital marketing. High cost per lead, low value of customer enquiry and a plan to cut digital marketing

VAA Solutions and Results

measure icon

Four-faceted digital marketing strategy implemented. Website redesign. GoogleAds rebuild. SEO optimisation. Inbound enquiry tracking

headphones icon

Enquiry value up by 150%

dollar icon

Cost per conversion down from $200+ to <$85

digital marketing icon

Digital marketing now #2 source of enquiry

LET’S CONNECT