At its core, EDM stands for Electronic Direct Mail. It’s the modern-day version of the letters a business used to send you in the post, only now it lands directly in your email inbox. The goal is the same: building a relationship, driving sales, and keeping customers loyal through messages that feel personal. So, What […]
When you hear marketers talk about EDM, they're talking about Electronic Direct Mail. At its simplest, it's the strategy of sending commercial messages like newsletters, special offers, and company updates straight to a list of subscribers' inboxes. What EDM Really Means for Your Marketing But let's get beyond the acronym. Think of EDM less like […]
