Chances are you’ve heard the term EDM floating around marketing conversations. So, what exactly is an EDM (Electronic Direct Mail)? In simple terms, it's a digital message sent directly to a list of subscribers via email. You can think of it as the modern, more strategic version of an email marketing campaign, designed to promote […]
Let’s be clear: when we talk about Electronic Direct Mail (EDM), we’re not talking about just blasting out emails to a random list. Think of it less like a bulk letterbox drop and more like a direct, personal line to people who’ve actually asked to hear from you. It’s a way to build real connections, […]
