Click Through Rate (CTR) is one of those core marketing metrics you hear about all the time. Put simply, it measures the percentage of people who actually click on your ad, link, or call-to-action after seeing it. It's calculated by dividing the total number of clicks by the total number of impressions, then multiplying by […]
The cost per impression formula is your way of figuring out what you pay every time an ad gets a thousand sets of eyeballs on it. In the industry, we call this CPM, which stands for Cost Per Mille (mille is Latin for thousand). It's a bread-and-butter metric for gauging how efficient your ad campaigns […]
